"... Party City announced on Monday it plans to open 50 pop-up toy stores throughout the country from September through the holiday-shopping season. The announcement comes ahead of the Friday deadline when all Toys 'R' Us locations are expected to close. The new temporary stores will be called ‘Toy City’ and will coincide with the company’s Halloween City pop-up stores in a variety of locations across the country..." (read the full Fox Business story here: https://www.foxbusiness.com/features/party-city-looks-to-become-the-next-toys-r-us)
Niche business models like this may be the way forward for bricks and mortar retailers combating online sales. A seasonal pop-up store may not work for everybody, but clearly every traditional retail category is being challenged by online sales, and it's going to take some creative business structure changes to deal with it.
Ironically, as bricks and mortar mattress retailers are playing catch-up to offer online goods, many online start-ups are now rolling out physical stores to reach more shoppers. Everybody wants to have their cake and eat it too!
Square pegs don't fit round holes
As your retail channels diversify, it demands that your mattress manufacturing must become more sophisticated too. Diversifying sales outlets put a lot of strain on your supply chain and your manufacturing systems built for your traditional sales channels. It takes hyper-efficiency, and, more importantly, flexible production to compete in multiple sales worlds. Each channel has different demands to operate effectively.
Toys 'R Us was built for a different era of shopping experience, but today's shopper is building their own shopping experience. If you're going to stick with your traditional sales methods, hang in there! GSG will be there for you, just as we always have been. But if you're ready to try some alternative business models, GSG has many new, innovative systems to help you adapt.